20 Years Of Brand Building Lessons: FlyLow
Twenty years of lessons, ups and downs, building an outerwear company from scratch.
Starting Line
Kicking off 2026 with a brand we’ve been wanting to talk to for a while: FlyLow. After 20 years in the industry, they wrote a book about the journey. We dug into the highs and lows of their story with the co-founder of FlyLow, Dan Abrams.
20 Years Of Brand Building Lessons: FlyLow
FlyLow was founded by Dan Abrams and Greg Steen twenty years ago to create backcountry ski pants that could hold up to the demands of the sport and terrain. They continued to refine and expand the product line, as their own proficiencies were expanding and refining. Dan joins us this week to share stories and lessons from the journey so far.
Job Of The Week
🔥 Cervelo is looking for a Graphic Designer.
👉 New brand alert! Climatic is on the hunt for a Social & Community Manager.
🌎 1% For The Planet is hiring a Senior Growth Partnerships Manager.
Article Of The Week
Our previous podcast (“All Good Things Must Come To An End”) detailed what a healthy partnership looks like. This article from Long Run Labs continues to build depth on the conversation. Starting with a good fit is the foundation of this whole thing, and Jonathan Levitt nailed it with this article:
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share our favorite brands, products we’re using, and content we love.
⛷️ Moment Skis: Dan chose to highlight another Tahoe-based business - a ski company with a community approach to building the foundation of their brand.
💪 Momentous Creatine: Aaron is smashing creatine in a new form these days, chewables. When you don’t have time to mix up powders and potions, you can snag a handful of Creatine Chews to get the job done.
🔥 Todd Snyder: On a podcast talking about outerwear and softgoods, Dylan brought his favorite high end menswear line to BPC. (Dylan also bought a new FlyLow shirt mid-podcast!)
Thank You
We’re looking forward to 2026 and we hope you are, too! Thanks for joining us this week, stay tuned for the next episode where we’ll get all the insights and predictions for 2026. Steve Holmberg rejoins us on the podcast to share all of the goods for the year ahead!