Ambushing the US Olympic Trials
Breaking down the details on the Olympic Trials marketing ambush.
This Week’s Episode
This week we break down the ambush marketing from the US Olympic Trials, talk about what we learned from TrailCon, and walk through the back-to-back race weekends that Dylan and the Freetrail team navigated. And of course, we wrap up with a solid BPC segment.
Show Notes
🏁 Bandit Running - Unsponsored
Open Roles
We post all levels of open roles on our LinkedIn page, here’s a preview of what’s available for Manager-level jobs in the Outdoor Industry:
goodr: Run Sports Manager https://lnkd.in/ewjNfTWe
Brooks Running: Sr Manager, Enterprise Solutions https://lnkd.in/gBGVpQZS
Kodiak Cakes: Social Media Manager https://lnkd.in/ezfcXxdN
Santa Cruz Bicycles: Industrial Designer https://lnkd.in/gBMY5qKr
Strava: Brand Marketing Manager, Co-Marketing https://lnkd.in/gHswFTtf
HOKA: Global Loyalty & Consumer Engagement Strategy Manager
https://lnkd.in/g2aQBvVf
Columbia Sportswear Company: Sr Manager, Retention Marketing https://lnkd.in/g6jCupEA
Saucony: Brand Marketing Manager, Performance https://lnkd.in/eSHA5-QZ
Saucony: Public Relations Manager https://lnkd.in/e3FX_mbq
Merrell: Sr Digital Marketing Manager https://lnkd.in/ebkFAB7n
Vuori: Manager, DTC Merchandise Planning https://lnkd.in/ggNFmQ_f
Okuma Fishing Tackle Corp: Marketing Manager https://lnkd.in/gkwm5mg5
New Balance: Global Marketing GTM Manager https://lnkd.in/gah3pFnZ
Elevate Outdoor Collective: Marketing Manager, K2 Snowboarding https://lnkd.in/gE_2y9Kf
Mountain Hardwear: Manager, Technical Development & Fit https://lnkd.in/gsYgfrwD
Brand, Product, Content
Aaron: Brand New Story - my favorite newsletter, which happens to also be here on Substack. Dive deep and check it out!
Dylan: Setting The Table by Danny Meyer. Also, new Freetrail Bucket Hats are going fast!
Thank You
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