How The Outdoor Industry's Top Agent Is Redefining Partnerships
And the social media strategy powering the top outdoor brands.
Starting Line
This week was an exciting one - two guests that we’ve been wanting to have on the podcast for a while. We started the week talking about brand/social content strategy and ended the week with an unfiltered conversation with one of the biggest agents in the outdoor industry. Quite a range, but both fun and insightful conversations. We hope you enjoy them!
The Social Media Strategy Behind The Best Brands
Darren Rayner, Founder and Head Of Creative at Magnafire, produces content for some of the biggest brands in the world. His agency has developed incredibly strong performing short form content for brands like Red Bull and Arc'teryx, helping them grow massively on platforms like Instagram and TikTok. In today's episode, we approach the content strategy and production mindset that sets Magnafire apart, and we get an inside look at the discussions happening behind the scenes to bring that content to life.
How The Outdoor Industry's Top Agent Is Redefining Partnerships
Jonathan Retseck founded RXR Sports to work with athletes, explorers and storytellers in outdoor brands. It didn't take long before RXR amassed what is arguably the dream team of athletes under management. Alex Honnold, Jimmy Chin, Rich Roll and many more are part of their stacked roster of talent. But the story goes well beyond the transactional nature of sponsorship - what RXR does to build deep partnerships with intention has led to some incredible media output, the most well known being films like Free Solo and Meru. In this unfiltered conversation with Jonathan, we talk about the founding of the agency and the challenges of maintaining a roster as heavy as theirs.
Job Of The Week
🚀 Red Bull Athlete Marketing Manager: Based in Santa Monica, CA and working with the top athletes in the Southern California region. If this isn’t a dream job, we don’t know what is.
📈 Raide Research is looking for a Head of Operations as well as a Sales Agency to help them continue growing. Hit up their Jobs page here.
👀 Momentous: Five new manager-level roles just opened up: Partnerships, Social Media, Creative Producer, CRM/Lifecycle Marketing and Sr. Logistics, all based in Park City, Utah.
👨🏻🔬 Skratch is looking for a Social Media Specialist. Here’s the job description - and here’s our interview with the co-founders of the brand, in case you missed it!
👉 These jobs (and more) are posted in the Second Nature Slack channel, and most of the time, it’s the hiring manager sharing it directly. If you’re not already part of the Slack channel, we highly recommend joining us there!
Article Of The Week
Friend of the pod, World Champion and upcoming podcast guest, Kate Courtney has launched a Substack called the Monday Mantra. It’s a look inside her thought process, and each week has a Mantra, Message and Musing. Check it out:
Show Notes
BPC - Brand, Product, Content
This week we shared all kinds of fun stuff in our BPC segment, from footwear to books to launching 70-foot waterfalls on inflatable lobsters! Here are all of our links to this week’s best Brand, Product, Content shares:
👟 Hettas: Footwear specifically designed for women’s feet, this brand has taken product design to new heights by creating high performance footwear specifically for women’s physiology.
🦞 Rafa Ortiz - Lobster Falls: What do you get when you mix an inflatable pool toy, a Red Bull athlete and a 70-foot waterfall?
🎙️ Shane Parrish - The Knowledge Project: Shane Parrish is the newest member of the Voicing Change Media podcast network, and one of Jonathan Retseck’s favorite authors.
📰 Farnum Street: This is the weekly newsletter from Shane Parrish, referred to commonly as “noise canceling headphones for the internet”.
📕 Clear Thinking (Book): Shane Parrish’s foundational book that sets up the rest of his following books.
👉 Small Brand Mentality (Channel): Friend of the podcast, Drew Hartman, created this channel to focus in on the mindset (over the traditional playbook) that small brands can implement.
Thank You
Thanks for listening to this week’s episodes and reading the newsletter, we hope you found something interesting in here. Stay tuned for next week, we are going to dive deep into Consumer Insights with returning guest Steve Holmberg, and then we’ve got