And The Award Goes To...
Plus...launching an outdoor brand, a close look at the early days.
Starting Line
It’s been nearly a week and we still haven’t figured out how to spell the name of our awards show (nate-chis?), nor have we found a more suitable name. If you’ve got a good idea, please jump in Slack and help us out!
Outdoor Industry Awards
We STILL haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead.
Launching An Outdoor Brand
Matt Sims comes from an incredible background of working with athletes and developing sports marketing programs at brands like Lululemon and Fox Racing. Over the past year, he's put everything he's learned into launching a new brand: courier. We dig into the insights and effort that went into putting the right team together, as well as what it took to get the brand launched.
Just For You
Courier socks are all about sensation, and we want you to experience the full range. That’s why we’re offering a special deal for the Second Nature community: when you purchase one of our HiFi or LoFi socks, we’ll throw in a pair of the opposite sensation sock to try out—so you can explore both options.
Job Of The Week
👉 Red Bull just opened up the Manager - Owned Channel Operations role in their California office. If you’ve got the chops to run channels like Red Bull TV and RedBull.com, this one is all you.
👀 Also, Hoka just posted the listings for the Sr Manager of Global Social Media and Global Influencer Manager.
Other roles that we saw in the Slack channel this week:
Article Of The Week
Episode 68 (Launching An Outdoor Brand) referenced Matt Trappe’s most recent article about what we could learn from the surf industry. Give it a look if you haven’t already!
Show Notes
BPC (Brand, Product, Content)
This week’s Awards Show was one giant BPC session, here are the remaining recommendations from Episode 68 with Matt Sims.
🧠 NeuroGum: Aaron’s secret nootropic weapon before podcasts to get his brain firing on all cylinders!
🚽 Tushy Bidet: An easy-to-install bidet for any home, life-changing!
🍳 Smithey Ironworks: Beautiful product that lasts a life time, true craftsmanship.
Thank You
Next week’s episode #69 is going to feature Pit Viper, as we sit down to chat with Spencer Harkins, the VP of Brand. Let’s just say…he did not disappoint. Stay tuned!