Starting Line
This week on the podcast, we dig into twenty-plus years of industry experience with Greg Williams from Backbone Media. He’s seen a lot of highs and lows in the outdoor industry, and we got to pick his brain on where things have been - and where they might be going.
Authenticity Versus Algorithms
Greg Williams joins the podcast this week to share his experience and perspective after working more than twenty years in the outdoor industry. Now President of Backbone Media, he's been able to see the growth of the industry, as well as support the careers of many of the people in it - both current employees as well as those who got their start at Backbone. With the long view of the highs and lows of the industry, Greg has plenty to share in this discussion, both where we've been - and what the future may hold.
Article Of The Week
Our friend Jonathan Levitt wrote this article, which is a “best practice” guide for affiliate marketing if there ever was one. Next week, we’re going to dive into this article (and plenty more) with Jonathan on the podcast - so if you haven’t already read it, now would be a great time to check it out!
Job Of The Week
👉 Marmot is hiring a Senior Copywriter, based in the NYC area.
👕 Vuori is looking for a Senior Manager, Sports Marketing.
🚲 Giant Bicycles is hiring an Experiential Marketing Manager.
🥤 Poppi is adding a Senior Manager for Sports and Entertainment Partnerships.
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share new brands that we’ve discovered, products we’re using, or content that we love.
💪 Rucking - 5.11: Greg and his team are getting into rucking as a bonding (and fitness) activity, the 5.11 weighted vest has been their go-to setup for the company rucking missions.
🚀 Hyperwear Weighted Vest: This is the vest that Aaron bought his wife for their 13th wedding anniversary. True love!
🏆 Hard MTB League: Braydon Bringhurst is creating something incredibly new and refreshing for the world of mountain biking. After launching a test event about a year ago, the league finally has proper support and is moving ahead.
📈 The Knowledge Podcast - Ryan Petersen: Ryan Petersen has created an incredible logistics/shipping company that has disrupted incumbents who have held control for decades. Shane Parrish’s podcast digs into the story behind the brand.
Thank You
Join us next week for an incredible, educational episode with friend-of-the-pod Jonathan Levitt. His last appearance was one of the most-referenced episodes we’ve ever recorded, and next week’s conversation will not disappoint.