Behind The Brand: Canyon Bicycles
And the long and winding road to landing your dream job...
Starting Line
The bike industry struggle has been a constant refrain over the past few years, but today’s guest has a different approach: it’s never been a better time to be a cyclist. Ben Coates shares his story of starting off as a race mechanic and putting himself out there to rise to the top, now leading Canyon Bicycles North America. Even if you’re not into bikes, Ben’s story and his approach to accomplishing goals is a great roadmap to follow.
Behind The Brand: Canyon Bicycles
It’s the dream: starting your career as a mechanic and working your way up to running one of the largest bike companies in the world. Ben Coates recently joined Canyon Bicycles to lead their North American division, and in our discussion, we dug into his journey to learn everything we could about the steps he took and how he handled some of the wildest curveballs imaginable.
Article Of The Week
Our friend Emily Holland’s latest article about partnerships is an absolute must-read:
If you missed TRE (The Running Event), Matt Trappe recapped the experience in his latest post on A Matter Of Brand:
Job Of The Week
🔥 Every cyclist we know seems to have a thing for Pas Normal. Now you can work for them as their Destination Everywhere Manager in Europe!
💨 Like The Wind is looking for a Head of Operations. If you’re interested, jump in our Slack Channel and connect with Simon, he’s posted about it in the Jobs channel.
🚴♂️ MAAP is hiring a Vice President of Marketing.
🧼 Dr Squatch is hiring a Senior Partnerships & Influencer Manager.
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment, where we share brands we’ve discovered, products we’re using and content that we love.
🎣 Sage Flyrod: There’s one item on everyone’s list that’s a bit of a splurge, and for this week’s guest, Ben Coates, it was the Sage Flyrod.
📕 The Science Of Scaling (Book): Ben recommended this book offhand during the BPC discussion and it’s been passed around our crew nonstop since we recorded. Highly recommended!
🎥 Mountains Of The Moon (Trailer): The newest film by Chris Benchetler blends some incredible outdoor action with cutting edge lighting and a Grateful Dead soundtrack. Check it out!
Thank You
We hope you enjoyed this week’s episode - and all of the episodes we’ve published this year. If you haven’t already, please pop over to your favorite podcast app and give Second Nature a review - it helps us tremendously and only takes a few seconds. Thanks again for supporting the podcast!