Behind The Brand: East Peak
How an upstart trail running brand got a healthy boost from an innovative product and the stamp of approval from a legend.
Starting Line
We’ve been on a big run of episodes with founders of incredible new brands this past month, and today’s podcast is another one. You’ve likely seen East Peak products in action, and in today’s conversation, you’ll hear about all the preparation that went into some huge moments this past summer. We’re so excited to see how East Peak is continuing to develop “vectors” of product, we think you’ll enjoy this one.
Behind The Brand: East Peak
We explore the origin story of East Peak with the founder Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak.
Job Of The Week
👉 Coros is hiring an Event and Retail Marketing Manager - a remote role, but they’d prefer the candidate to be based on the west coast or the mountain west.
Article Of The Week
Skratch recently did an incredible collaboration with our friend Matt Trappe at Auteur Sportif. Read this article to get the full details and depth behind it all (and then go watch the film).
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share new brands, favorite products and content that we love. Buckle up for two epic adventures this week, we both brought some of our favorite pieces of content to the show this week.
🚀 On Running - Trail: Paulius highlighted On Running’s new trail shoes and efforts in the trail running space. Between product, athletes and media, they are making their presence known in the sport.
🎥 Insta360 GO Ultra: Aaron’s best camera recommendation - it’s super tiny, but extremely powerful. This 4K POV camera is super light and super small, perfect for runs and rides when you don’t want to carry a ton of equipment. Here’s Aaron’s full video about the camera if you want to check it out.
📕 Stillness Is The Key (Book): Dylan recommends one of Ryan Holiday’s latest books, part of his new series that dives deep into the elements of stoicism.
🏆 Tom Evans at UTMB: No better way to celebrate a massive finish on the new Asics trail shoes than pouring a Red Bull into it. Tom Evans getting it done at UTMB!
Thank You
Stay tuned for next week, we’re joined by a very special group out of Austin, Texas that has amassed a massive monthly gathering of athletes to participate in group activities (and breakfast afterward).