Starting Line
This conversation has been one we’ve been wanting to have on the podcast for quite some time, and we’re excited to share it with you today. Bill and Loren Armstrong have started their second business after a successful run, and when you understand their backstory, you’ll understand why it makes so much sense for them to build something like Neversecond.
Behind The Business Of Neversecond
Bill and Loren Armstrong are the founders of Neversecond, the endurance nutrition brand they built after selling Whipsmart, the product development company they ran together for about 20 years. They cover how a beauty and wellness supply chain background led to gels, why the first signal was how people reacted to the product, and why Neversecond decided to show up in person at events.
In this episode, we learn the origin of their gummy bears, and what it took to go from Bill working about 60 events last year to a team of roughly 15 covering 115 this year. They also talk about how they decide which adjacent sports to test, their plans for collegiate athletes, being Cocodona’s exclusive nutrition partner, and why saying no to athletes is one of the hardest parts of the job.
Popfly Saves The Day
The most common refrain we hear from friends working at brands is “we need to find content creators, but we are strapped on time”. This is the exact problem that Popfly has solved. If you’re working at a brand that needs this kind of help, you need to check this out (and tell them we sent you), it’ll be worth it. And…if you’re an athlete or creator, you should definitely get on this platform - there are brands, ready to support you and looking for your talent. We’re using it outside of the podcast and having a lot of success with it - and this is exactly why we wanted to partner with Popfly in the first place. Highly recommended!
Article Of The Week
This was too good not to share! Our friends at Magnafire put together this incredible report about what performs on social for brands. You can watch the short video and get a full guide with all of their research. Well worth it!
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share Brands we’ve discovered, Products we’re using and Content that we love.
🤖 Shift Robotics: Do you remember Heelys?! These might be the next generation!
👏 Altra "Legacy" Team": Altra went a totally different direction with their new team, and we love it!
☕️ Yardsale Double Black Coffee Shop: Yardsale is an outdoor brand, but their new coffee shop and retail space is something special. Check it out!
🍊 Final Boss Sour - 7Eleven Promo: What’s unique about this ad is that they took a creator who had made a video with their product and collaborated with him to make an official ad (for their launch into 7Eleven stores). Be warned, it’s weird, but fun!
Thank You
Next week we are joined by one of the sharpest people from the bike industry - someone who has been sharing wisdom on Substack recently, and someone we’ve been wanting to have on the podcast for a while. Stay tuned…