Behind The Scenes Of The Snow League
Is this the most successful athlete-led global event series of this era?
Starting Line
Shaun White launched The Snow League about a year ago during a time when multiple athletes were launching global leagues. Now that the chips have settled on the first season, we think this event series might be the best example of how to get it done.
This episode also comes with a bonus; not only did we speak to two of the major hitters from The Snow League, but one of them also launched Red Bull Media House in the USA. We get all sorts of fascinating insight about both RBMH and The Snow League in this conversation - we hope you enjoy it!
Behind The Scenes Of The Snow League
The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we’re joined by The Snow League’s Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing, Tom Dunmore, to learn about everything that goes into making a global sports league like this happen.
You’re In Our Slack Channel, Right?
The Second Nature slack channel just broke 1,000 members, but the link has been buried at the bottom of our show notes. If you’ve heard about it but haven’t joined in yet, here’s the link to get it done.
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment, where we share brands we’ve discovered, products we’re using and content that we love.
😮💨 Intake Breathing Strips: This new style of breathing strip uses magnets to open up your nose on a whole different level than the traditional strips.
⚽️ Baller League: A refreshing new approach to soccer to bring in new fans and present the athletes in a much different way - could more sports take this approach?
🚀 ManyChat: This program is a game-changer for any brand, athlete or creator trying to make the most of their Instagram presence. If you’ve ever seen/heard “comment X and I’ll send you a link” in a video, that’s ManyChat at work!
🧱 Run Through A Wall: The creators of the popular snowboard podcast The Bomb Hole have been building a brand of smelling salts, which recently made a big appearance at Red Bull Rampage with a handful of the top competitors.
Thank You
Stay tuned, next week we’re excited to share a conversation with Kelly Newlon. She’s leading the charge as an agent for the top athletes in trail running, and her approach and ethos is something that we hope future agents will emulate.