Bikes Are Bigger Than The Industry Thinks
Inside the Bicycle Leadership Conference, Sea Otter, and the future of the bike industry...
Starting Line
We’re releasing this week’s podcast a few days early, because one of the biggest bike events of the year is happening later this week, and we wanted to talk all about it. And - if you’re going to be at Sea Otter - please come join us Thursday and Friday morning at the Smith Optics booth (at 9am) for live podcasts and plenty more.
Popfly Connects The Dots
The best part about the upcoming week at the Sea Otter Classic is the ability for Brands and Creators to connect directly. But even with a massive international event that hosts over 1,000 vendors, it’s not always as simple as it sounds to make those connections (and Sea Otter only comes around once a year). Popfly is the platform that brings Brands and Creators together in a meaningful way - supporting campaigns as well as creator initiatives. We’ve been using Popfly for our own businesses, and it’s opened new doors for some incredible opportunities, right out of the gate. Please support Second Nature by clicking the links below:
Bikes Are Bigger Than The Industry Thinks
What if bikes could transform cities, create economies, and solve problems nobody thought they were for?
We're joined today by Peter Abraham, one of the most connected and strategic minds in the bike industry, just ahead of Sea Otter Classic. We cover a lot of ground: the state of the bike industry after a brutal few years, why e-bikes are reaching people the legacy brands never could, what London and Paris figured out about infrastructure that LA hasn't, and why Bentonville might be the most important proof of concept in outdoor sports right now.
Plus: the $21 million Scotland Mountain Bike Innovation Center, the LA Olympics bike infrastructure push, and why the brands at Sea Otter with just a tent and a couple of bikes on stands are leaving a lot on the table.
Job Of The Week
🎙️ Our friends at Voicing Change Media are looking for a Partnerships Manager.
🏆 Global Triathlon Network is hiring new on-camera talent!
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share brands we’ve discovered, products we’re using and content we love.
🚴♂️ Bicycle Diaries (Book): David Byrne (from the Talking Heads) wrote this book about his cycling adventures all around the world.
🌊 Barbarian Days (Book): Even if you don’t surf, this book is incredible. Arguably one of the best sports memoirs out there.
🤯 Levrack: If you’re building the dream scenario for storage in your garage, this might very well be the most insane setup of all time. We just discovered this brand, and we are obsessed.
🎯 Kitworks: Staying organized once you leave your garage is the real challenge for most of us - Kitworks makes it easy with their gear organization. This completely changed our approach to pre- and post-shred organization (and…let’s be fair, our previous approach was a pile of gear on the passenger seat).
Thank You
An early thank you to everyone who is joining us at the Second Nature meetup at Sea Otter, we can’t wait to see you there!