Building Brands Through PR and Content Strategies
Building Brands Through PR and Content Strategies
From the president of a boutique outdoor industry PR firm to a full session around event-based content, we covered everything.
Starting Line
Both podcasts this week centered around storytelling, but from much different angles. We were so excited to have Jess Fiaschetti join us on the podcast, as we’ve had a solid run working with her (and her team) across multiple projects over the past decade. We followed that podcast with an expanded discussion around content strategy around events, specifically where most brands miss out.
How OutsidePR Helps Outdoor Brands Succeed
Jess Fiaschetti, President of OutsidePR, joins us for this week’s interview to talk about her experience helping brands in the outdoor industry grow. Her approach to building relationships and finding valuable stories to share with media has driven growth for so many reputable brands in the space.
The Event-Based Content Strategy Playbook
With UTMB on the horizon, Aaron and Dylan had a content strategy session in today’s podcast to break down and brainstorm the best way to approach the event. We also dig into the Trailcon athlete panel and give a preview of what the conversation at next year’s event might look like.
Show Notes
🇦🇺 OutsidePR opening Australia/NZ
🏔️ How I Built This - Cotopaxi
🙌 Freetrail Trailgating Coverage
BPC
Wild Fang x Debbie Harry Collection: 12 years after putting Debbie Harry (the lead singer of Blondie) on their mood board, Wild Fang followed through and created a signature line of clothing with one of the icons that inspired them.
Sierra Zinal - Golden Trail Series: 100,000+ views on this incredible race. Well-produced, exciting story lines, the super bowl of short distance trail racing.
NBC Closing Ceremony featuring friend of the podcast, Kate Courtney! We fixed the link so it goes directly to the best part of the video.
Thank You
Thanks again for joining us this week. Please help Second Nature grow by sharing this newsletter, the pod, or our LinkedIn.