Building Smart Running Shoes..
And a huge job opening up at Osprey in the marketing department.
Starting Line
We are getting closer to TrailCon, and can’t wait to see everyone in person in just under two weeks. It will be so fun to talk about the business of the outdoor industry in person - but until then, check out our latest episode!
Building Smart Shoes With Avelo
Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond).
Job Of The Week
👀 Osprey is opening up their Director of Marketing role, with previous DOM (and Second Nature podcast guest) Vince Mazzuca staying on board and moving into a new role. This is a good one!
🏔️ The North Face is hiring a Manager, Brand Management for Trail
👉 There is a remote role open for the Women’s Technical Apparel Designer at Dust.
There’s a strong chance that a hiring manager for each of these roles is in our Second Nature Slack Channel. Just saying.
Article Of The Week
A big shoutout to our friend Mario Fraioli, who just crossed the milestone of 500 weeks of releasing his newsletter, The Morning Shakeout. Read his retrospective on the journey to this point here:
Show Notes
BPC: Brand, Product, Content
BPC is our closing segment, where we share our favorite new brands, products we’re using, and content that we love.
Oura Ring: A wearable that tracks your sleep, activity, stress, and plenty more.
The Outdoor Archive: A collection of one hundred years of outdoor catalog and advertising design and photography, all in one beautiful hardcover book!
Substack - How I Built This: The founders of Substack share their origin story.
Thank You
The countdown to TrailCon is on - only a week and a half to go! Make sure to register if you haven’t already (it’s free) and we’ll see you there. As always, thanks for supporting and listening to Second Nature!