Building The Brand: Kitworks
And how we can create growth and opportunity through our current jobs..
Starting Line
From BPC to full featured conversation on the podcast, Kitworks is off to an incredible start. This is one of those products where you can see the product-market fit so clearly, but sometimes getting there isn’t as easy as it looks. We learned a lot from Greg Mills in today’s conversation, and we hope you do, too.
Building The Brand: Kitworks
Greg Mills created Kitworks to solve the problem of gear organization, and in less than a year, he's established the product and brand within the outdoor community. In our conversation, we learn about the founding insights, the elements of Greg's background that contributed in a meaningful way to the brand's launch, and how people can utilize their current roles to subsidize their growth and development into opportunities like launching their own brands.
Job Of The Week
👉 Backbone Media has multiple roles open: PR Account Manager / Sr. PR Account Manager, Social Media Strategist, and Paid Social Coordinator. Related: stay tuned for a podcast with Backbone’s President, Greg Williams, coming soon!
🏔️ Näak sports nutrition has three new roles available at their Ogden, UT office.
👨🏻🔬 Cadence is hiring a Head Of Influencers for their team.
🐝 Honey Stinger is looking for a Sales Manager - Team Sports Channel (potentially remote offering).
🏃♂️ USA Track and Field has a Communications & Social Media Manager role open.
Article Of The Week
Friend-of-the-pod Matt Trappe dove deep into history of the adoption curve for vests and belts. This is a detailed and great read, worth checking out if you haven’t already:
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share the brands we’re excited about, products we’re using and content that we love.
📕 The Changing World Order - Ray Dalio (Book): Ray Dalio is one of the leading minds in investing, and this book hits on a big topic that has been coming up on the podcast more often than not.
🚀 Invest Like The Best (Ramtin Naimi episode): This podcast is a perennial favorite for BPC, and Ramtin Naimi is an outlier in the world of seed funding.
👀 Minted NY: Breaking the frame of just one vertical, Minted NY is doing some refreshing work when it comes to creating something more than just gear. The way they design for the lifestyle instead of just the activity is something special.
🎥 Insta360 X5: Imagine not having to point your camera in one direction to capture something, because no matter what, you’re already capturing it with a 360 lens. These cameras are next level, expect to see these show up in the hands of more runners and outdoor industry people in the future. Highly recommended!
Thank You
Next week’s episode is going to be a fun one - our secret source for our best BPC recommendations is finally joining us on the podcast. His first appearance, definitely not the last.