Buying Back Revel Bikes
Inside the industry's latest trend: re-acquiring outdoor businesses from private equity.
Starting Line
This week’s conversation was so fascinating, we didn’t even have time for BPC - we were just too busy digging into the story. Adam Miller shared a story that is becoming a lot more common these days - buying your brand back from private equity. Today’s conversation takes you through the backstory as well as the rollercoaster that led to his recent re-acquisition of the brand. This is an episode you don’t want to miss!
Buying Back Revel Bikes
Adam Miller founded Revel Bikes, sold it to private equity, then bought it back when the brand went bankrupt. We've seen this same program play out so many times in the past few years - but what makes this story different is that Adam bought his original company back and relaunched it. In this conversation, Adam takes us through the entire journey, with a bunch of behind-the-scenes insights.
Job Of The Week
🏃♂️ Hylo Athletics is on the hunt for a Brand Lead for the USA.
👣 Vivo Barefoot is looking for a Community Manager based out of Austin, TX.
👀 The Director of People role at Bandit Running still appears to be open!
🚀 Red Bull has two regional sports marketing, one athlete marketing role available in the USA. Hit this link to see everything they’ve got available at the moment.
Jump in our Slack channel if you haven’t already - many of the hiring managers post the roles there first!
Article Of The Week
Friend-of-the-Pod Drew Hartman broke down two of the latest signature shoes in the running space, with some great context to each one. There are so many thoughtful lines in this article - give it a read:
Show Notes:
Thank You
The next few guests on the podcast are all in the earliest phases post-launch, and we’re so excited to share those conversations with you. Some of these brands have been on our wishlist for a while now, and they did not disappoint. Stay tuned!