Starting Line
Both podcasts this week share a similar style of comparing notes with inspiring people from the industry. First, notes on content creation - then on athlete management and working together with other creators. We hope you enjoyed this week’s podcasts - and can’t wait for you to hear what we’ve got lined up for next week.
Making Dialed Creators
It's one thing to build a following around your own social media account, but an entirely different task to do it for a brand. Christian Peper has done both - and not only that, he's launching a bootcamp to help other creators follow in his footsteps. Last month, he shared Dialed Creator with the world, which we think is going to play a big role in reshaping the athlete approach to content creation.
Comparing Notes With A Competitor
Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.
Job Of The Week
Here are the top jobs we saw posted in our Second Nature Slack Channel this week. If you’re not already in there, take this as your sign to join us!
👨🏻🔬 Precision Hydration: Product Manager, UX/UI Designer, Lead Front-End Developer, HR Manager
🏔️ The North Face: Senior Copywriter, Branding & Packaging (TNF Global)
🏃♂️ Brooks Running: Apparel PLM / Senior Program Manager, Brooks Academy / Senior Data Scientist, Run Research / HR Generalist / Associate Graphic Designer
🔥 Campfire Ranch: Full-time and Seasonal Work in Colorado and Arkansas.
Article Of The Week
We started this week reading (and recommending) Allison Lynch’s newest article - and then we finished the week talking to her on the podcast. Check out her latest work - inspiring, but also filled with actionable items. Instant subscribe from us!
Show Notes
BPC: Brand, Product, Content
Here’s what we shared this week on the podcasts - our favorite topics in the categories of brand, product and content.
Jesse Dickson: A passionate content creator who takes the forests in NorCal seriously. His infectious attitude inspired this week’s guest, Christian Peper.
Dangerbean_55: He’s a hilarious creator that catches you off-guard (and makes you think)! Another creator who inspires Christian Peper.
Natural Selection Tour - Bike: The newest entry in the world of mountain bike competition kicks off in Queenstown, NZ in a few weeks. Get an early look here!
Saucony x Minted: Fashion and running brands are beginning to partner more often, this collaboration was an example Allison shared on the podcast.
Salomon x Kith: Another great example of fashion and running brands collaborating.
Gabby x Vogue: It’s not just the brands collaborating with the fashion industry. This year’s most inspiring track and field athlete was also featured in a massive fashion publication.
Hoka - Run Stop Corner Shop: Experiential marketing is coming back around - but will we see this theme translate to athletes? Or just products and events?
Thank You
Thanks for continuing to read, watch, listen and support Second Nature. We’re grateful to have you in our community - and if you’re not already, please join us in the Slack channel!