Demystifying the Future of the Outdoor Industry
We dive into the outdoor sports epicenters that are developing around the globe.
Starting Line
Two very different, but very fun discussions this week on the podcast. We kicked things off with one of the wildest cross-pollinations that you could possibly imagine, but it yielded some huge insights for everyone listening. We followed that up with a pod that dives into what it takes to become an “epicenter” for outdoor sports culture, and we think you’ll be surprised to learn what it REALLY takes to get that distinction.
Demystifying The FUTURE of Outdoor
Travis Wannlund just finished up a huge run as the head of Gaming at Red Bull. His most notable contribution to Red Bull was helping brand and sports marketing people understand the impact of gaming on their bottom line, how to connect with a wider audience and how Gaming insights inform the way Red Bull’s other athletes do business. He made it easy for the people who were paying attention to reap insane benefits, and now it's your turn.
The Emergence of Outdoor Sports Epicenters
Peter Abraham joined the podcast to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on brands, content and athletes.
Show Notes
📍 Travis Wannlund
🏆 Why Gaming Is Still About Red Bull
🙌 Grand Poo Bear x Wings For Life
🚀 Ludwig x Red Bull
👀 Among Us (Game)
🥷 Ninja x Red Bull
🎮 Gamer vs F1 Driver - Reaction Time
📍 Peter Abraham
🚲 Bentonville
🔥 Howler Bike Park (Aaron's new video)
🚴 Bentonville Bike Fest
📈 Dre Tzortis's article about Red Bull vs On Brand Strategy
🪩 Red Bull BC One
👟 Hoka
Job Of The Week
Satisfy - Brand Experience Manager: Satisfy has been featured in multiple podcasts recently (including an interview with their new VP of Footwear on the Freetrail podcast), join this rising brand to build out their global brand activations and plenty more!
Nike - Lead Writer, Brand Creative (Global Running): Plenty of exciting changes happening at Nike these days, and this role will have an immediate impact on seasonal and long-term storytelling at the brand.
Brand, Product, Content
Here’s what stood out to our guests (and us) this week in the world of Brand, Product and Content:
Travis Wannlund: Peloton’s Lanebreak Platform
Aaron: ANYTIME Mountain Bike Film (free to watch!)
Dylan: Jerry Lorenzo (founder of Fear of God) on Complex
Peter Abraham: UCI Gravel World Championships
Aaron: Folklord
Thank You
Thank you for reading this week’s newsletter (and both podcasts) - we hope you like the discussions and information that we shared. If you’re not already, please join us on LinkedIn and on our Second Nature Slack Channel.