Exploring Media Business Models
The real question...are we honestly playing The Infinite Game?
Starting Line
It feels like five minutes ago that we crossed the 50-episode milestone, and here we are at episode 75 already! Great conversations about building business and media in the outdoor industry this week - check them out here:
What Business Are You Building?
Reflecting on the recent pod with the co-founders of Skratch, Dylan and Aaron take a closer look at their approach to running their own businesses. Leadership, profit versus impact, scaling versus staying small, funding and business models. Maybe most important - what time horizon are we using to make all these decisions - are we truly playing the infinite game?
Exploring Media Business Models
Founder and publisher of Like The Wind magazine, Simon Freeman, joins the podcast to talk about media models and the different approaches that are available to explore for media operators.
Job Of The Century
🗣️ Voicing Change Media - Director Of Partnerships: Join the powerhouse team behind Rich Roll’s podcast network and build out a mountain of partnerships with some of the best hosts and personalities in the world. NYC-based with an absolute dream team.
Article Of The Week
Not a week seems to go by without discovering another incredible Substack, and this week, we’re featuring Drew Hartman’s “Small Brand Mentality”. Drew joined Salomon last year as their Sports & Community Marketing Manager, and we’re digging his entries so far - have a look!
Show Notes
BPC: Brand, Product, Content
The People’s BPC!! This week we finally got around to highlighting arguably one of the most shared topics in our Slack channel that we’ve ever seen - the Chipotle x Strava challenge in Arizona!
❤️ The Heart Speaks (Book): A seasoned cardiologist writes about the heart’s impact on the rest of the body and mind.
🌮 Chipotle x Strava Challenge: Want to get more context on this Strava x Chipotle challenge that everyone is talking about? Here’s the official page.
💥 The Battle For Burritos: Here’s the lowdown on the Strava challenge that went down in Arizona.
😳 Jamil Coury - Strava: Jamil’s last day to take the win - mega!
🧲 Sponsor Magnet (Book): If you’re an athlete, content creator, or want to work with either - this is an incredibly insightful book worth picking up (it just came out last month).
🟪 The Purple Runner (Book): Simon highlighted this republished book - a fictional running story that he recommends.
🏈 American Football: Super Bowl Sunday is upon us!
Thank You
Thank you so much for supporting Second Nature and listening to the podcast (and reading this newsletter). We’re within a few subscribers of the 1,000 mark on YouTube, if you haven’t already subscribed, please support us there - we’re hoping to start live streaming podcasts from the platform after we cross that 1k mark.