Going Rogue: The Adventure Tourism Economy
And the "power crystal" of the Outdoor Industry
Starting Line
Welcome to the Second Nature newsletter, where we roll up everything from the week of discussions about brands, businesses and careers in the outdoor industry. This week we had two great discussions, leading off with Erin Sprague, the CEO of Protect Our Winters. POW is one of the most requested topics on the podcast, and we are grateful that they joined us on the podcast this week.
The Power Crystal of the Outdoor Industry
Erin Sprague is the CEO of Protect Our Winters (POW) and joins us on the podcast to talk about POW's mission and vision - and everything in between. We get insight into the business imperatives behind this mission and how best to talk about climate change in a new and insightful way. Protect Our Winters is working on so many fronts, and Erin deconstructs the effort in a way that helps us understand the breadth and depth of everything that they are pushing forward - truly an incredible feat.
Going Rogue: The Adventure Tourism Economy
Michael Mazzara, owner of Rogue Expeditions and Halfmarathons.net joins us to talk about what he believes to be a new frontier in the world of trail running. His belief that runners don't always need a race to prepare for, and the opportunity to deliver something new and exciting, is at the core of where he is headed with Rogue Expeditions.
Show Notes
❄️ Protect Our Winters
🏆 Erin Sprague on LinkedIn
😳 Patagonia "Don't Buy This Jacket"
🏂 Jeremy Jones (Founder of POW)
🙌 Join Team POW
🎽 Halfmarathons.net
🏔️ Rogue Expeditions
✈️ Backroads Travel
⛺️ Davine
🏃♂️ Marathon Tours Agency
⛰️ Run The Alps
👟 CTS - Bucket List Travel
👨🏻🍳 Ingamba
🍽️ Duvine
🚵♂️ Trek Travel Program
🏃🏻♂️➡️ RawDawg Run Club
💸 Why Luxury E-Commerce Is Shutting Down
📉 The Pro's Closet
🩷 PinkBike
🎬 Sport & Story
👨🏻🌾 Kevin Espiritu from Epic Gardening
🤝 Join us on LinkedIn
👋 Meet us on Slack
📷 Follow us on Instagram
🎥 Subscribe to the YouTube channel
Brand, Product, Content
What If We Get It Right? (Book)
Thank You
Thank you for joining us this week - we hope you enjoyed the podcast (and the newsletter)! If you want to support Second Nature on the highest level, please subscribe to our YouTube channel and use your smart TV to listen to - or watch - the podcast. That watch time on there helps us boost the algorithm to reach more people who are interested in the outdoor industry.