How Gnara Invents, Innovates, and Collaborates
Solving one of the biggest outdoor problems - while also rallying other brands to join in the cause..
Starting Line
We’re excited to share this week’s conversation with Georgia Grace Edwards. Not only did she invent something new to address an issue that effects a huge amount of outdoor enthusiasts - but she’s built her brand in a way that fosters collaboration in the service of solving a problem for as many people venturing into the outdoors as possible.
A big thank you to friend-of-the-pod Emily Holland for recommending Gnara and GG as our guest this week!
How Gnara Invents, Innovates, and Collaborates
Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she’s created a pathway for Gnara to collaborate extensively with other brands - while still continuing to innovate and develop products that demonstrate the viability and versatility of the design.
Job Of The Week
🚀 Hoka is hiring a Senior Director PR, Social and Talent. HUGE role!
👉 We just posted a ton of new, open roles on the Second Nature LinkedIn page, check it out if you haven’t already.
Show Notes
BPC: Brand, Product, Content
BPC - Brand, Product, Content - is our closing segment of the podcast, where we share the brands we’ve discovered, products we’re using, and content that we love.
🎹 American Symphony: Netflix documentary about Jon Batiste and his wife, writer Suleika Jaouad - who penned the Book of Alchemy. Two artists who are creating, while also navigating some major ups and downs.
📕 Book of Alchemy: Exactly what it sounds like - insight, wisdom, and plenty more.
📈 Link In Bio (Newsletter): If you’re in the world of Social Media and working for a brand, this is easily one of the best resources out there.
🔥 Auteur Sportif x Skratch: Matt Trappe and Skratch collaborated in support of Skratch’s newest film, “What Remains”, to create this incredible collection.
Thank You
Stay tuned, next week we’re joined by the founders of Outdoor Media Summit for a very special and exclusive announcement on the podcast.
Thanks for having me on during such a pivotal moment in our company history! Appreciate the opportunity to reflect on where we started and where we're headed.
Love the BPC book! I started journaling the day I discharged from ICU/CCU. It's been the key part of my long challenging recovery and getting me back to "new norm" from the life threatening trauma. No drop day so far. And as the book nerd in SN, join the substack and order the book !