How To Build a Platform for Lifelong Athletes
The Eternal quest, how to make sense of all the data to optimize everything.
Starting Line
This week’s podcast was supposed to be about Eternal, but Dylan and Aaron had to first dig into stories about the early days of Strava and founding (and exiting) The Athletic. Alex Mather brought some incredible insight to the podcast this week, we covered a lot of ground in this episode!
How To Build a Platform for Lifelong Athletes
Alex Mather and his team at Eternal are building a platform that addresses long term health of active, athletic people looking for a proactive approach. In this episode, we dug into the lessons Alex learned while being an early employee at Strava, founding The Athletic (as well as exiting it) and it all played into his latest venture.
Job Of The Week
🏆 TrainingPeaks is looking for a Partner Activations Manager
👨🏻🔬 Eternal is hiring a Performance Technician
🎥 Janji has an open Senior Content Producer role
Article Of The Week
We are big fans of Kyle Frost around here - check out his latest piece about Patagonia, and sign up for Here & There if you haven’t already:
Emily Holland recently launched Multifaceted Musings and has been delivering the goods. Check out her most recent article about the year ahead.
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share brands that we’ve discovered, products we’re using and content that we love.
💍 Oura: I think everyone on the podcast this week was wearing an Oura Ring, and for good reason. Tracking sleep, activity, and everything in between - in an extremely non-invasive way. Aaron worked there for a while (and continues to use it - six years in), too!
🤯 Nuclear War (Book): This was an instant New York Times bestseller, and it’s exactly what you think it’s going to be: exploring the “what if” behind the worst-case scenario.
🔥 Semafor - Jonah Weiner: The founder of Blackbird Spyplane, a style and culture newsletter, joins the legendary Semafor podcast.
📕 The War Of Art (Book): Need a solid start to the year? This is absolutely the book to get things kicked off. It’s a fast, but effective, book that will help you conquer The Resistance in your life. Highly recommended!
Thank You
Next week on the podcast, we’re joined by our friend Raziq Rauf, the writer behind Running Sucks and a new book that comes out in April, This Is Running. If you’ve ever had an idea for a book or just needed something to get inspired for a creative act, this episode is just for you!





this was an awesome one!