How To Build Partnerships That Actually Work
Our guest from the most referenced podcast in our library returns...
Starting Line
Jonathan Levitt’s first appearance on the Second Nature podcast was a masterclass in performance marketing, and he’s back again this week with another lesson to share. We think this conversation is another one for the books - and we suspect you’ll find just as much value in this episode as his first appearance.
How To Build Partnerships That Actually Work
Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His first podcast appearance is the most referenced conversation in our library, and we think this episode is going to be right up there.
Article Of The Week
Friend and previous guest of the podcast Andreas Tzortzis recently interviewed the CMO of Db, a fascinating brand and product that came from the outdoor (and travel) space.
Job Of The Week
👉 Brooks is hiring a Principle for Affiliate Marketing and Direct Mail. After this week’s podcast, we think there might be a lot more people qualified for this role!
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share new brands that we’ve discovered, products we’re using, or content that we love.
😅 PACT: This product has been around for a bit, but Jonathan recently discovered it at a race and quickly added it to his pack for any trailside emergencies.
🏆 Road To The Trials (podcast): This podcast series aims to host every single Olympic marathon qualifier between now and the Olympic Games in LA.
😴 Ozlo Sleep Buds: How do you get REM sleep on an airplane? These tiny sleep buds fit into your ear and make it super easy to sleep (including side sleeping), while masking external sounds with white noise. Previously a discontinued (but well-loved) BOSE product, Ozlo spun this out (with their blessing) and improved upon it.
Thank You
Join us next week for a conversation with a new brand in the trail running space, who just had a HUGE moment earlier this summer at Western States.
thanks for having me back!