How We're Moving The Goalposts
And a behind-the-scenes look at building the brand: Tantrums
Starting Line
This week, Aaron released a new project: Outdoor Brand Camp. It’s an educational platform for the outdoor industry, with the first two workshops built for athletes and athlete managers (with more industry education in development). Both courses also come with a stack of templates, pitch decks, and plenty more to supplement the education process. We hope you find it valuable!
How We’re Moving The Goalposts
Dylan and Aaron catch up in the middle of the summer to reflect on where things are at - and how far we've come. Resetting our expectations - or "moving the goalposts" - based on how things have evolved over time. During this conversation, they put it into context for other media properties - and ask the real questions about where to go next.
Building The Brand: Tantrums
Adam Copeland launched Tantrums less than a year ago, and we've been having a great time watching him build the brand, brick by brick. In this conversation, we dig into the earliest days of the idea - all the way through the inflection points that have brought him to this point (and beyond).
Show Notes
BPC: Brand, Product, Content
BPC is our closing segment where we share the brands we’re excited about, products we’re using and content that we love.
🙌 Kitworks: Aaron describes this as a “quality of life upgrade” when it comes to gear organization. Give them a look, and keep an eye out for a Kitworks podcast episode coming up in the next few weeks!
🏔️ Kilian Jornet - 15 Years Stronger: Kilian released a post-Western States video about his race, and his reflections of the event. Additionally, Kilian just announced a new project this week, check it out!
🏃♂️ Nike at Western States (ACG): Nike/ACG had a big showing at Western States this year, it’s fair to say that ACG is returning to the core in a meaningful way. Excited to see where they take it!
🚀 Acquired Podcast: This is like half podcast, half audiobook - the episodes are well-researched and the hosts go crazy deep into the birth and building of major brands (mostly from the tech space).
🧠 Win The Inside Game - Steve Magnus (Book): Dylan’s latest read, going beyond business books and getting into the big picture. Highly recommended!
💰 Invest Like The Best - Jens Grede, Skims: This podcast is a perennial BPC favorite, and for good reason. Skims has been making waves since launch, and this podcast episode is a deep-dive with the CEO.
Thank You
What a week! Thanks for joining us for two podcasts this week - stay tuned for next week’s podcast with Greg Mills from Kitworks. We’ve got a few more BroPods on the way over the next month or so, too. Stay tuned!