Outdoor Retail: Temples To The Culture
Outdoor Retail: Temples To The Culture
The hot topic on both podcasts this week: outdoor retail and it's role in the culture of the outdoor industry.
Starting Line
We are back for another week of double-podcast drops! Momentum is building with the podcast as we cross the twenty episode mark, we are not slowing down anytime soon. This week was a fun one, two great conversations centered around the power of retail and it’s impact on the outdoor industry. Check out the show notes, jobs of the week, and plenty more below!
Episode #19: The Power of Retail
Brendan Madigan from Alpenglow Sports (and Broken Arrow Skyrace, Winter Speaker Series and TrailCon) joins us to talk about the importance and impact of retail shops in the outdoor industry.
Episode #20: Renegade Running, Nike’s New Campaign, International Expansion
This episode was a rundown of the most recent happenings in the outdoor industry this week, from the Renegade Running crowdfunding program to the polarizing new Nike ad. Aaron breaks down what it takes to launch a media business in China with some of the insights he’s picked up so far this year.
Show Notes:
🔥 TrailCon
🏃🏻♂️➡️ Broken Arrow Skyrace
📈 SMBX - Renegade Running Crowdfunding
🏆 Nike “Winning Isn’t Everything” Ad Campaign
🤷🏻♂️ The Olympic Rules For Sponsorship
What Did You Think?
Dylan and Aaron had different reactions to Nike’s newest campaign on Episode #20. Which side of the debate did you land on?
Dream Job(s) Of The Week:
Red Bull Sr Communications Manager - Bike: Work with the global team of Red Bull Media House to support and activate all of the bike content (events, athletes, etc). Of the sports that Red Bull plays in, Bike is easily one of the most developed globally, with established athletes and events. Based at HQ in Austria, but the possibilities are endless.
Lululemon - Athlete Manager, Global Sports Marketing: There are a lot of ways this role could go, but at the heart of it, you’d be working with athletes to develop activations, product innovation, and everything in between. It’s a contract role through 2026, but a great way to get your foot in the door with a brand doing interesting things and expanding their performance/athlete program.
This Week’s BPC:
Bandit Running - Olympic Kits!
American Giant on How I Built This
Anthill Productions x Red Bull Media House:
Thank You
Thank you for reading the newsletter and supporting Second Nature. This completes our second week of two-a-week podcasts and we’re still going strong. If you’re not already, make sure to follow our new LinkedIn page and subscribe to our YouTube channel.