Starting Line
This week we interviewed one of our newest members of the Second Nature slack community, as well as one of our long-time collaborators. Two very different, yet extremely insightful discussions about the business of the outdoor industry - we hope you enjoy them both!
Pit Viper & The Joke That Went Too Far
Spencer Harkins, VP of Brand, has been with Pit Viper since 2017, and in this episode we get into all the stories of where the brand started, their clever strategy for coming up with ideas and campaigns, and how they are serious about taking things less seriously.
The Past, Present and Future of Corrine Malcolm
Corrine Malcolm has created her own path as an athlete, podcaster, livestream host, and coach. She joins the conversation on Second Nature this week on the cusp of the her career’s next evolution is about to unfold. 2025 predictions, athlete and brand insights, and plenty more.
Article Of The Week
Patrick Crawford’s Zero Draft is a great insight into the world of sports and content. His latest article digs into the decentralization of media - and what that means for audience (and it’s value).
Job Of The Week
🌊 Surfline is looking for a Senior Growth Marketing Manager.
🚀 Skratch is hiring for a Team Sports + Key Account Sales Manager.
🚲 ENVE Composites has a ton of openings right now, including a Sports Marketing Manager.
👉 Join the Second Nature slack community to get an early look at these job openings as they are dropped into the channel!
Show Notes
Women Reviewing Shoes: Get Out There Gear // Running Shoes Guru
BPC (Brand, Product, Content)
We’re only a few weeks into the year, but we already have a contender for the best BPC of all time. Check out the rest of the BPC entries, though, there are some hidden gems here to say the least.
ProLab One Flush Septic Tank: Could this be the BPC of the year? Hilarious premise but insightful take from Spencer. Dylan and Aaron did their best to hold it together - check out the video of this clip here.
Second Mountain (Book): Frequent collaborator Steve Holmberg gifted this book to Dylan over the holidays, and it was a huge hit. It’s about finding your purpose after accomplishing your “first mountain” - highly recommended by Steve, Dylan and Aaron.
American Denim (Matt Sharkey's Book): When Matt Sharkey isn’t reading books (like Barbarian Days), he’s making them! If you didn’t already know, he’s an incredible photographer - and this book has been a project he’s worked on for quite some time. Give it a look, and don’t forget to pre-order to support Sharkey’s hard work!
Allie Olstrander: Corrine Malcolm is getting more interested in athletes creating YouTube content, and during episode 70, she highlighted Allie is a great example of an athlete who she thinks is doing it right!
Zero Draft: Patrick Crawford has made tremendous contributions to the outdoor industry in the realm of athlete and content, this newsletter is an incredible insight into his thought process in both topics (and beyond).
Thank You
Thanks for being a part of the Second Nature community, we have been absolutely blown away by everyone who has joined in this conversation so far. The Slack channel is just about to crack 500 members (likely by the time this comes out) and we know that things are just getting started.