Predictions For The Outdoor Industry In 2026
What can we expect for the year ahead, and what did we learn from last year?
Starting Line
Steve Holmberg joins the podcast for our annual predictions podcast! Every year, he brings insights from the industry and dives deep into multiple categories of predictions. What does participation look like? What will brands need to do? We asked plenty of questions and learned a lot during this conversation!
Predictions For The Outdoor Industry In 2026
Steve Holmberg joins the podcast for our annual predictions podcast. Based on his insights from the industry, he shares a bit of where we've been - as well as where he thinks we're headed in the year ahead. Steve takes us through his analysis on participation, brands, marketing, product, marketplace, retail and external.
Job Of The Week
👉 Expedition Overland has FIVE jobs open right now, based in Bozeman, Montana.
🚀 Nike is hiring a Senior Director, Sports Marketing, Athlete Development.
🤝 Strava is looking for a Partner Manager, with three days a week in their New York office.
There are even more jobs (and direct lines to hiring managers) in our Slack channel, come join us by clicking the link below. It’s free:
Article Of The Week
Burrito League is here! Trail Waves has a great breakdown of the whole thing, including how Strava and Chipotle dropped the ball (and likely, why they did). Dig into this article, especially the part about why trail running instantly understands this. Long live the Burrito League!
Show Notes
BPC - Brand, Product, Content
BPC is our closing podcast segment, we share brands we’ve discovered, products we’re using and content that we love.
📗 Field Mag: We’re big fans of print media around here, Steve brought his copy of Field Mag issue one this week. Watch our episode on YouTube to watch Steve flip through it on camera!
🤩 Columbia x Star Wars: This is the collab that Aaron has been waiting his entire life for - Star Wars fans unite! Seriously though, the Endor Collection looks incredible.
🔥 Kitworks (Aaron's Ambassador Page!): Aaron announced his partnership with Kitworks this week, definitely check out his new ambassador page (and their gear)!
❄️ Snow Peak: Dylan brought this Japanese-inspired outerwear gear to the podcast this week.
Thank You
We hope you are all getting a strong start to the year, thanks so much for joining us this week on the podcast. Next week we’ll be chatting with someone who is making a platform for lifelong athletes. Stay tuned!