Raide Returns: One Year Later
A lot has happened since the last time Raide appeared on the podcast..
Starting Line
Roughly one year ago, we met Kyle Siegel for the first time. He joined us on the podcast while he was overseas finalizing the production of what would be Raide’s first product offering in the trail running space. Amazing what can happen in a year, and on this week’s podcast, we got all the details - including their newest hire and plans for the year ahead.
Raide Returns: One Year Later
Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand’s first entry into trail running with the LF 2L belt. We’ve been following Raide closely since then, and brought Kyle (and his newest hire) back on the podcast to check in. It’s safe to say, quite a bit has changed since the last time we had Kyle on the podcast.
Job Of The Week
😳 This role looks insanely cool: The North Face is looking for an Athlete Content Strategist.
👀 Dream job? Red Bull is looking for a YouTube Content Producer (Global).
👉 DB Journey is hiring a US Brand Manager.
Article Of The Week
Friend-of-the-pod Matt Trappe put together this incredibly detailed and thoughtful approach to brand narrative in trail footwear. Check it out if you haven’t already!
Show Notes
BPC: Brand, Product, Content
BPC - Brand, Product, Content - is our closing segment of the podcast, where we share the brands we’ve discovered, products we’re using, and content that we love.
🩳 Ex-officio Everyday Boxer: Spencer has been on the hunt for a new set of boxers to replace his favorites that were discontinued. With the help of a giant LinkedIn response, he’s narrowed it down to this one.
🏔️ TNF Advanced Mountain Kit: The North Face’s new Advanced Modular Kit caught the attention of Raide founder Kyle Siegel - a modular kit that offers up some interesting approaches to storage and style on the mountain.
🎙️ Colin + Samir Podcast: This creator business podcast recently featured Stephen Bartlett, host of the Diary of a CEO podcast. He talked in detail about his “Failure Team” and all the other nontraditional approaches to business that have led to his success.
🍝 Mill Valley Pasta Company: How can you go wrong when you’re company can be abbreviated MVP Co? If you find yourself in the Bay Area anytime soon, make sure to stop in - you might run into DBo at his new favorite spot!
Thank You
Stay tuned, we’ve got more incredible conversations on the way - next week is about the rebirth of a brand in the USA. If you’re going to be at Outdoor Media Summit at the end of the month, please let us know in the Second Nature Slack Channel, we set up a special thread just for anyone heading to the event. Thanks again for supporting the podcast, have a great weekend!