Red Bull And The Power Of Field Marketing
Plus: Our Outdoor Industry Predictions for 2025
Starting Line
Happy New Year! We hope you are as excited for this year to kick off as we are - this week we had two great conversations with people who had been on our “wish list” of guests. Matt Trappe joined Steve and Aaron for the 2025 prediction pod and longtime mentor John Paradine joined us to share stories from the launch of Red Bull in the USA. John and Aaron also went deep on Field Marketing strategy and dug into the details for the tourism content project that they recently collaborated on.
2025 Outdoor Industry Predictions
What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature.
The History of Red Bull’s USA Launch
John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI).
Job Of The Week
👉 Patagonia: Category Director - Climb, Trail Run & Mountain Essentials: Drive the strategic direction of the category for Patagonia. Shape the future of the product line and marketing efforts to support it!
Article Of The Week
Friend of the pod Andreas Tzortzis is one of our perennial favorites on Substack. In this article, he shares his favorite podcasts of the year. Honored to be among the 24 recommendations, but even more excited to check out the others on this list!
Show Notes
BPC
💰 Trail Karma (desktop version only): Did you know that you can donate to trail organizations through Trailforks? Using the desktop version of the program, you can select the trails you rode and support the organizations helping to maintain them. If anyone reading this works for Trailforks, can we please get this on the mobile app, too? Great idea to support our local trail systems!
🚀 The War Of Art (book): This is the book that Aaron reads at the start of every year, it’s a great way to boost your motivation for the year (and to conquer The Resistance for the rest of the year). Highly, highly recommended.
Thank You
We hope your year is off to a great start, thanks for joining us again this week - lots of exciting things ahead in 2025! If you’re not already in the Slack channel with nearly 500 other Outdoor Industry professionals, now would be a great time to join us!