Sports Creators On Substack

We're going to Brand Camp next Summer...want to come with us?

Starting Line

We’re not sure how to respond to the overwhelming excitement around the Brand Camp concept that was introduced during a Galaxy Brainstorm in Episode 53…but it seems like something worth pursuing. What did you think?

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Galaxy Brainstorming: Brand Camp

Another classic “Bro Pod” with Dylan and Aaron, we covered a wide range of topics, including the response to the recent episode where we interviewed the CEO of Outside, Robin Thurston. We also dig into an event concept called “Brand Camp” where we kicked around ideas to uplevel the industry and everyone in it through an intensive training camp session. Watch this space?

Sports On Substack: Insights + Best Practices

It should be no surprise that this very newsletter is hosted by Substack, and we’ve got a man on the inside - Austin Tedesco. He’s been an absolute force for every sports creator on the platform, assisting us with everything we need to get up and running over here. In this podcast, he shares insights and best practices for Substack users who are building a community on this platform.

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🚀 Job Of The Week

This week Austin Tedesco shared the Substack Sports Partnership Lead on the podcast, a role that he previously occupied. We also mentioned this Whoop role on the previous podcast, which is the lead for Athlete and Talent.

In the Second Nature Slack channel, we also saw these roles posted directly into the chat. Have a look (and then come join us in Slack).
Janji - Director of Digital Marketing
Oiselle - Marketing Director
Oiselle - Community & Athlete Marketing Manager
Ice Barrel - VP of Marketing
New Balance - Team Sales Representative

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Show Notes

🔥 Second Nature Slack
👉 Robin Thurston Podcast
😍 The SF Peninsula
🚀 Andy Walshe (Human Performance)
🙌 Aaron’s FULL Roadtrip Video (Start to Finish)

🌐 Substack
👉 Austin Tedesco (LinkedIn) (Substack)
🏆 Lenny Rachitsky
👀 Feed Me
📰 Semafor article about Emily
⛹️ Ethan Strauss
🏀 Mark Stein
🧥 Laura Riley
💰 Elon Tried To Buy Substack
🤖 AI Study About Poetry
📝 Casey Newton 
🧑‍🚀 Brian Morrissey
🧠 Michael Easter

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BPC

Every week, we share our favorite things in Brand, Product and Content (BPC). Here’s what caught our attention this week:

Flavored KetoneIQ : Aaron is finally on board the Ketone train after testing out a flavored (and caffeinated) KetoneIQ. Click that link and you can take advantage of Freetrail’s 30% off discount.

Aaron’s current read: Oversubscribed

Dylan shared the news about the launch of the Women's Premier Lacrosse League, a huge game-changer for the sport.

📘 For the Substack episode, we listed our favorite Substacks. Here’s the list!
Matter of Brand
Brand New Story 
Clare de Boer
Field Report
Trail Mix
Speedhimon 

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Thank You!

Thank you for supporting Second Nature and listening to this week’s podcast. Please join us in Slack if you haven’t already, the community there is incredible. This week we saw multiple jobs posted directly in the chat, don’t miss out!