The Athlete Who Solved Retail
The Athlete Who Solved Retail
Also...we have some big news to share this week!
Big News
The number one piece of feedback that we hear every week is that our listeners want to be part of the conversation, and the easiest way for us to solve that was to open up a Slack Channel for everyone. We’re excited to get this going, and among other things, we have plans to do a monthly roundtable exclusively with the Slack crew. Join us!
The Athlete Who Solved Retail
Aaron’s trip to Hawaii uncovered something incredible - a surf athlete who figured out how to successfully run multiple retail locations. During this podcast, he pulled in Eric Lagerstrom to riff on athlete retail concepts - and how we might all learn something from this extremely rare case study.
Why Brands Are Suddenly Focused On Performance
Steve Holmberg is back this week to talk about the brands shifting from style to performance offerings, and the reasons why that could be happening. We also cover the Outside+ acquisition of the MapMyFitness ecosystem and the different strategies running through big box sporting goods retail globally.
Show Notes
🏄♂️ JOB Surf Experience
💰 Outside+ acquires MapMyFitness
👀 Lululemon pulls Breezethrough Leggings
🤷🏻♂️ Foot Locker vs JD Sports
📈 Second Nature Launches Slack
Job Board
We’ve got a fresh batch of open roles on the LinkedIn page, here are a few highlights - but make sure to follow our LinkedIn page for the rest!
Athleta: Sr Director, Brand Marketing
Garmin: Sr Brand Sponsorship Specialist
Guayaki Yerba Mate: Sports Marketing Manager
alo: Head of Influencer & Social Strategy
Brand, Product, Content
Jamie O’Brien: JOB is easily one of the best case studies for an athlete who is delivering value not only to his partners, but creating value for his team through retail, product and content.
America’s Cup: Barcelona is hosting this year’s America’s Cup - which is sort of like the “F1 of the Water”. High technology and a new way to incorporate cyclists (of all people!) into the sport. Keep an eye on this event.
DJI Neo Drone: This lightweight drone is easy to carry, doesn’t require a controller, and delivers 4K video. It couldn’t be any easier to create content than it is right now.
Thank You
Thank you for listening to and supporting Second Nature! We’re excited to meet you in the new Slack channel, and if you want to support us even more - please share the pod with someone you know (or with the entire internet, we’re good either way). Thanks again!