The Evolution of Brands, Athletes and Creators
What's changed and how should we think about the evolution of our roles?
Starting Line
The bar is set pretty high when it comes to a Jonathan Levitt appearance on the podcast. His previous two episodes have been masterclasses in performance vs brand marketing and partnership 101 (go listen to them if you haven’t already). Over the past year, he’s been working hard to develop the Long Run Labs Collective, helping outdoor and running podcasts find brand partnerships that deliver. This episode is all about the key learnings and insights that have come through over that past year.
The Evolution of Brands, Athletes and Creators
If there's one thing for certain, it's that nothing ever stays the same - doubly so if you're a brand in the outdoor space or an athlete or creator. Over the past year, we've had so many discussions about what's working, the right way to approach it, and how it has evolved.
Job Of The Week
👀 Keen has a role open for a Senior Director, Social Media and 16 other jobs!
🚀 Hollow Socks (mentioned in this week’s episode) is hiring a Sr Manager, Fulfillment & Channel Operations.
😳 Steamboat Springs is still looking for a Director of Marketing. Dream job!
🏃 Tracksmith is hiring a Production Manager, based in Boston.
👉 Our friends at Raide Research are have five roles open - have a look!
🔥 Popfly is looking for Freelance video editors and a Senior Growth Marketer.
Article Of The Week
Matt Trappe rules. Every post he shares is loaded with solid insights and actionable stuff. Conveniently, this week’s article is perfectly in line with the theme of our podcast. Read on:
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share brands we’ve discovered, products we’re using and content we love.
📕 Raziq Rauf "This Is Running" (Book): Raz was recently on the podcast, and now his long-awaited book has hit the shelves! Get your copy now if you haven’t already!
🤯 Seth LaRue Trail Waves: Trail Waves has been referenced in this newsletter multiple times so far, it’s one of our favorite Substacks to check out. Seth dives deep into the industry and offers up some insightful perspectives.
🚴♂️ Wahoo Kickr: If you want to ride a bike indoors, this setup is the move. You can drop your existing bike on it, easy setup and tons of fun!
Thank You
Wow, only two episodes until our 150 episode milestone! We’ve got some exciting conversations lined up and we can’t wait to share them with you. In addition to that, we have a special announcement that we’ll be sharing along with episode 150. Stay tuned!
Look forward to listening to this one on my jog today! Long Run Labs and Second Nature have both become favorites as I (willingly and repeatedly) dunk my head into the waters of outdoors entrepreneurship.