The Five Stages Of Partnership
And the past, present and future of Ciele.
Starting Line
One week until we hit our big milestone of 100 episodes, and we’ve been saving these last few episodes for some special guests. We hope you enjoy this week’s podcasts, and can’t wait to celebrate episode 100 with you next week! If you love Second Nature, please share it with another person in the outdoor industry that would find these conversations valuable:
The Past, Present and Future of Ciele
Daniel Marrett is the global Director of Marketing and Strategy at Ciele, and has been with the brand for nearly six years as they've gone through every iteration to arrive at this point. During the conversation, we learn the origin of the name, dig into the expansion beyond hats, and go deep on what it truly means to collaborate as a brand.
The 5 Stages Of Partnership with AG1's Lisa Hassig
Lisa Hassig is the Global Brand + Sports Partnerships Director for AG1. While AG1 has partnered with some of the biggest athletes and creators on their partnerships, we took the conversation in a slightly different direction to share the lifecycle of a collaboration. There are five distinct phases to a solid partnership, and in today's episode, Lisa shares her best practices (and some stories) for each step of the journey.
Article Of The Week
Warner Bros Discovery recently partnered with the Golden Trail World Series, Matt Walsh from Trailmix got an exclusive interview with Salomon about the deal.
Strava recently acquired Runna, but how else might the brand continue to grow? Drew Hartman digs into Strava and shares some ideas of how they could continue to evolve.
Show Notes
BPC - Brand, Product, Content
Our closing segment on each episode of Second Nature is BPC - our chance to share our favorite brands, new products that caught our eye, or pieces of content we found interesting. We hope you dig these BPCs as much as we did!
Raide LF 2L: We saw these belts everywhere at the Gorge Waterfalls race, and expect to see them at races all summer. If this is your first time hearing about Raide, check out our episode with the founder Kyle Siegel.
Nick Denton - Semafor podcast: Nick Denton, the founder of Gawker Media, has re-emerged recently. Check out his latest appearance on the Semafor podcast.
Ryan Holiday Conspiracy (book): One of Ryan Holiday’s early books (prior to his Stoic philosophy series) that chronicles the fall of Gawker Media.
Dustin Klein (Finding Your Purpose): The founder of Cadence clothing (and now top tier content creator) sharing insights on his journey to find his purpose and escaping his 9-to-5 job.
Pelotan Sun Protection: Sunscreen for athletes, developed by athletes! This brand also supports some of the best in the business - from trail running to cycling.
Prenuvo: (Use Aaron's code to get $300 off: 1deme) A body scan technology that gives you a ton of information and helps in early detection. Highly recommended.
Thank You
Next week, Second Nature turns 100! Next Friday’s episode will come with a few special announcements - stay tuned. We’re super excited for both episodes coming up next week, and we hope you are, too!