The Future Of Investing In The Outdoor Industry
One of our favorite returning guests joins us this week to shine a light on raising capital and beyond..
Starting Line
Mel Strong absolutely crushed it during her first appearance on the podcast, and now she’s back for a round two. During this conversation, we cover a lot of ground - but we think you’ll especially find the segment about raising funds and capital deployment to be particularly fascinating.
The Future Of Investing In The Outdoor Industry
Mel Strong made a meaningful impression during her first appearance on the podcast, and we've got her back on the podcast again to demystify how brands can raise capital, how to speak to boards and VCs, and to answer the all-important question...should we have our own venture fund?
Job Of The Week
🔥 Under Armour is looking for someone to lead Global Brand Events for them. Massive!
🏔️ Saatchi & Saatchi is hiring a Content Specialist for Outdoor and Adventure.
🇬🇧 UK-based? Apidura is hiring a Senior Softgoods Designer.
Article Of The Week
If you’re not already subscribed to Matt Trappe’s Matter Of Brand newsletter, we highly recommend it. Here’s a taste of his most recent article:
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share brands we’ve discovered, products we’re using and content that we love.
⛺️ Ramble Campground: Mel recently invested in Ramble, which is building outdoor camping spaces with a fresh, new approach.
👕 Path Projects - Basis Tee: These shirts are becoming Aaron’s go-to for all activities - not just running and riding. We’re looking forward to having Floris from Path on the podcast later this month!
📕 The Courage To Be Disliked (Book): Don’t let the title fool you, there’s a lot more to this book than just the title. Dylan has been reading this one lately and pulling a lot of wisdom from it.
Thank You
This week’s episode was one of our favorites, it’s always great to have Mel join us on the podcast! Next week, we’ll continue with another conversation with a similar thread of investment in the outdoor industry. Stay tuned!




Thank you Lutze!