The Infinite Game Of Outdoor Media
Navigating the ever-complicated future of outdoor media, with the help of some galaxy brain ideas!
Starting Line
Thanks for joining us again this week on Second Nature! This week was special, we were joined by Arielle Knutson, CEO from the running apparel brand Oiselle. Today’s podcast is a bit of a galaxy brain discussion with Aaron and Dylan sharing ideas back and forth to strengthen each other’s businesses. Let us know what you think in the Second Nature Slack channel - or in the comments on YouTube!
Stepping Into Oiselle’s CEO Role
Arielle Knutson is the CEO of Oiselle, a running apparel brand for women, by women. In the podcast, we talk about her journey that started as a member of Oiselle's ambassador program, and how she found her way into the outdoor industry.
The Infinite Game of Outdoor Media
Dylan and Aaron dig into the details of each other's business and call out areas of opportunity for both Super Rider and Freetrail. This episode is part galaxy brain, part therapy session as they publicly share details about the struggles and triumphs of owning media businesses in the outdoor space. Using the concept of Simon Sinek's book "The Infinite Game", this podcast helps put a filter on decision making and how to move forward with business in the outdoor industry.
Show Notes
🚀 Morning Brew article about Arielle's brand going viral on TikTok
🧾 Aaron's favorite cottage cheese pancake recipe
📕 NYT Bestselling Author and Oiselle athlete Lauren Fleshman
📈 Simon Sinek - The Infinite Game
🏃🏻♂️➡️ Freetrail
🙋🏻♂️ Aaron's Newsletter
Jobs Of The Week
Substack Sports Partnership Lead: Help Substack continue growing their roster of talent in the sports category (just like they did with us!) - ideally based in San Francisco or New York, but remote is an option.
Red Bull Social Media Manager - Bike: Work with the global bike team to drive social around one of their most exciting verticals. This team works closely with athletes, events and projects - based at the Red Bull HQ in Austria!
Wild Common Spirits Social Media Manager: A brand founded by Nat Geo photographer Andy Bardon is looking for someone to come on part time as a social media manager. Hit up Aimee in our Slack Jobs channel for more info!
👀 You’re on the Second Nature Slack channel, right?
BPC: Brand, Product, Content
Ironman Women's World Championships Coverage: Arielle Knutson highlighted the Ironman Women’s World Championships as her BPC. This year it was held at a completely different venue and time as the men’s world champs. Check out the coverage!
Lauren Fleshman's "Good For A Girl": Lauren is a Oiselle athlete and shares her story as a track and field athlete in this New York Times bestselling book.
Alexis Ohanian 20VC Podcast Episode: Alexis Ohanian is the co-founder of Reddit, husband to Serena Williams, and passionate investor in women’s sports teams.
Kilian Bron - Dolomites: Aaron highlighted this film on today’s podcast. It’s not about a race or a record, just a cool project - beautifully shot. What could other outdoor sports/brands learn from this type of content output?
Shane Smith x Rick Rubin (Tetragrammaton podcast): Shane Smith is the co-founder of Vice Media, this podcast dives deep into the origin story of Vice and is a complete breakdown of their business and the wild ride they’ve been on since the start.
TNF Summit Series Offtrail: Dylan shared these new “offtrail” shoes that just dropped from The North Face. We spoke about this on the pod, and we’re curious to see what TNF brings to the table in this next phase of their evolution. DBo says TNF has the most underrated footwear in trail running right now. Do you agree?
Thank You!
Thank you for listening to Second Nature this week! 40 episodes down and still going strong. If you REALLY want to support Second Nature, fire up your smart TV and subscribe (and watch) Second Nature on YouTube. The watch time on there helps boost the algorithm so more people from the outdoor industry discover the pod (and also gets us closer to monetizing the channel on YouTube). Thanks!