The Most Effective Tactics For Brand Social
Directly from the Red Bull Social Media playbook...
Starting Line
We’ve been patiently waiting for this episode to drop for a few weeks now. Right after we stopped recording, we knew we had something special. This week’s episode is a playbook that anyone working at a brand (or creating content on their own) could benefit from in a major way. When you hear about the “carwash” concept…you’ll know why we were so excited for this episode to drop.
In Case You Missed It
TrailCon hosted plenty of panels this past summer, and one of our (extremely biased) favorite panels was the “What Trail Running Can Learn From Other Sports” discussion. The panel was hosted by Aaron Lutze and featured Amie Engerbretson, Laura King, Steve DeBoer and Adrian Ballinger. This week, Freetrail reposted the conversation, and you can listen to it here:
The Most Effective Tactics For Brand Social
Red Bull has always been one of the leaders in brand social, but it’s not because they’re throwing mountains of cash at it. The format and formulas built into the program made all the difference, and in this episode, we dig into the details with Caley Wildermuth. Caley was a part of the social team at Red Bull, and has since expanded her impact by working with other brands through her agency, Content By Caley. Get ready for some serious strategic and tactical insights - this conversation is loaded with an entire framework to completely alter your social media strategy.
Job Of The Week
🎥 Magnafire is looking for a Head of Production / Director. Lead shoots for Red Bull, Arc’teryx, lululemon, and more!
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment, where we share brands that we’ve discovered, products we’re usig, and content that we’re excited about.
🏆 On this week’s episode, Caley came with three brands that she believes are absolutely crushing it with Brand Social right now. Check out SULT, Craftmix, and Roomies (by Bilt) for some best-in-practice examples.
🤯 Anthropic’s New (Claude) Ad: “There’s never been a better time to have a problem” was the tagline that caught Aaron’s attention. It felt like an appropriate turn of phrase for an AI program that feels more human than most of the other options.
Thank You
Next week’s episode is titled “Changing The Game For Outdoor Sports” and it’s a full playbook from the President of an organization that is opening a huge door for youth sports. Any outdoor sport could copy/paste this framework and make a huge impact. We loved this conversation, and we think you will too!
Notion is awesome! So powerful! I am using it daily for my work! Not only planning/brainstorming/tracking，the notion AI can also “think/analyze” with you! And notion can also be plugged into other platforms, like online meetings etc