The Outdoor Brand Spending $1 MILLION On Ads (Every Month)
Dylan called this a "Hall of Fame" episode immediately after we stopped the recording..
Starting Line
We met the guest of today’s podcast, Brian Davis, at the Outdoor Media Summit last year in Durango. He spoke on a panel that was easily the most talked-about presentation of the week. We knew we needed to bring him on the podcast to hear more, and he did not disappoint!
The Outdoor Brand Spending $1 MILLION On Ads (Every Month)
You could've heard a pin drop at Outdoor Media Summit when Brian Davis told the audience his brand spends one million dollars on ads every month. But how did he get here? In this week's episode, we got to dive into Brian's history of launching and building brands - and the conversation that followed did not disappoint.
Job Of The Week
🏆 Zwift is hiring two roles: Partnerships Marketing Manager and Junior Sports Marketing Coordinator.
Article Of The Week
If you missed the Freetrail episode with Seth LaReau this week, check out his latest article about Tantrums. Also featured in this article is the new Raide Research Firsts Grant, which you should definitely check out!
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share brands that we’ve discovered, products we’re using, and content that we love.
🚴♂️ Wahoo Bike: Brian committed to the full Wahoo bike with all the bells and whistles, which is getting him through the winter. While their other models (Kickr, etc) get the job done, nothing beats the full setup from Wahoo.
💨 Fanttik X10 Ace Mini Bike Pump: Aaron has taken the leap into the future with this electric bike pump. No more CO2 cartridges, no more hand pumps filling up his pack - this one is super small and super effective. (Plus you can use his coupon code SRX10ACEM for 40% off.)
🤯 Founders Podcast - Kevin Kelly: Kevin Kelly (the founder of Wired Magazine, among many other things) shared 79 pieces of wisdom, and David Senra from Founders Podcast repeated this timeless wisdom on this podcast.
Thank You
Next week’s podcast is with a top-tier athlete who is just entering the trail running space. We dug into the pivot, but also went deep on the business side of being a top-tier athlete (and podcaster). Stay tuned!