The Powerful Phrase That Helps Brands Innovate
And the future of the outdoor creator economy.
Starting Line
The boys are back! Dylan is home after a whirlwind trip around the world, and Steve Holmberg joined Aaron earlier this week to give us a proper 101 on consumer insights and market research. We hope you enjoy this week’s episodes, and we can’t wait to share what we’ve got in store for next week!
The Powerful Phrase That Helps Brands Innovate
Steve Holmberg spent nearly two decades helping Nike stay competitive by driving innovation through market research and consumer insights. He believes every discussion for a brand should start with the consumer in mind, and shares not only his insights - but the single phrase that helped set up those conversations to drive the brand forward.
The Future Of TrailCon And The Outdoor Creator Economy
TrailCon is returning to Tahoe again this year, and with it, some big updates for the event's second year. First, a major partnership announcement, followed by insight and expectations for the two day event (including Dylan, Aaron and Steve's roles in it).
Article Of The Week
The reaction to the Slow Ventures Creator Fund has been a hot topic the past few weeks, and Patrick Crawford encapsulated the news - and impact - in this article. We also dug into the topic on today’s episode of Second Nature. Big thanks to Patrick for the Second Nature shoutout in the article!
Job Of The Week
👉 Arc’Teryx is hiring a Senior Global Brand Manager, based out of their Vancouver, BC office.
🏃♂️ Salomon has two new roles posted - Associate Manager, Trade Marketing (Run) and Senior Merchandising Manager, Road Running and Gravel.
🏔️ Raide Research is looking for a Director of Operations, we featured Raide on a previous episode of the podcast and have been so excited to see the brand develop. This role would be a huge step to continuing that progress!
🌎 Make a difference in the world using your adventure skills! Adventure Scientists is looking for a Project Manager.
These jobs were all posted originally in our #Jobs channel in the Second Nature Slack, which is a great place to connect with like-minded people from the outdoor industry. Join us there!
Show Notes
BPC: Brand, Product, Content
🤘 Brandon Semenuk "La La Land": Brandon Semenuk is a generational talent in the world of mountain biking. His latest video continues the trend of putting out top-tier content that brings visibility to his partners - but exists on his owned channel.
🎿 Half Days Brand: Steve’s example of a “mid-mountain” product/brand. Accessible ski and snow apparel based on his concept.
👕 Burgeon Outdoor: This brand stood out to Dylan at the Boston Run Show, enough that he bought his new yellow hoodie on the spot!
🌴 The Kona Brand: Hawaiian print + flannel. Dylan found another winning combo at the Boston Run Show!
💪 David Bar: Aaron is on a mission to discover the perfect protein bar, and he might have just found it. 28g of protein in one bar, if you can believe it (and it’s tasty)!
Thank You
Stay tuned for next week - we’re talking to the leader of an established outdoor brand and a World Champion! Lots of exciting conversations on the way, thanks again for being here and supporting Second Nature.