The State of Outdoor Speciality Retail
The State of Outdoor Speciality Retail
PLUS: a content collaboration masterclass and a discussion about unseating Nike from the top spot.
Starting Line
This week’s podcasts couldn’t have had more variety in terms of content, but both were loaded with tactical insights from two extremely respected people from the outdoor industry: Jess The Maker and Matt Sharkey. We’re excited to bring Sharkey back for his second appearance - one of our “regulars” on the pod from here on out!
Content Masterclass: Jess The Maker
Jess The Maker is a mountain bike content creator (who crossed a big milestone immediately after our podcast was released…coincidence?). Get a pen and paper handy when you listen/watch this one, this podcast is loaded with a ton of information that both athletes and brands will find extremely useful.
State of the Industry: Outdoor Retail
Matt Sharkey returns to the pod to riff on the topics of Outdoor Specialty Retail, challenger brands that could take down Nike, and plenty more. We’re excited to have Sharkey back on the pod as a “regular” from here on out - his insight and mentorship has always been huge for both Aaron and Dylan, and now we get to share it with the world!
Show Notes
📍 Substack article about Long Term Brand/Sales
📕 The Rise and Rise of David Geffen
📈 Lingo: Metabolic Health on the rise
✅ Have you joined our Second Nature Slack channel yet?
Brand, Product, Content
Every week we highlight interesting things that fall into a category of Brand, Product, or Content. Here’s what we shared this week, starting with the trailer for Rebecca Rusch’s new series about her concussion, Brain Storm.
Wild Company: Sharkey shared this book, written by the two founders of Banana Republic.
How I Built This: Banana Republic More insight from the Banana Republic co-founders.
Red Bull x Prada: Bike This video just dropped yesterday, the second collab between Prada and Red Bull, over 1M likes in the first day, but only time will tell if it takes the top spot.
Red Bull x Prada: Wakeskate Basejump The original collab between Prada and Red Bull, and arguably one of the most insane clips they’ve posted in a while. Look close and you can see the wakeskate board tied to the drone.
Thank You
If you love Second Nature, please share it with another person so we can continue the discussion around the business of the outdoor industry. Stay tuned for next week’s podcast where we’ll talk to Katie Holden about women’s inclusion in Red Bull Rampage - as well as the exciting return of our co-host Dylan Bowman!