The State Of Trail Running
And nine trends that are emerging in the industry this year...
Starting Line
This week’s episode identifies nine trends that we’re seeing in the trail running industry in 2025, and what that means for the future of the sport. Long-time collaborator and multiple time guest on the podcast, Steve Holmberg, shares the research that he did for his TrailCon panel - and in this week’s episode, we dig in to everything (and then some).
The State Of Trail Running
Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space.
Article Of The Week
Friend-of-the-pod Drew Hartman wrote this article about Nike’s approach to athlete projects, and the structure that makes the successful when creating moments like the most recent Breaking 4.
We also loved this article, written by our friend Kate Courtney, about the meaning of the Breaking 4 project and the ultimate inspiration that came from it: “Record or not, the world I want to live in isn’t the world of the doubters. It’s the world of Faith.”
Job Of The Week
👉 Training Peaks is looking for a Director of Product Marketing, based out of their office in Boulder, Colorado.
😎 Goodr is hiring an Endurance Sports Marketing Manager.
👀 It looks like the Global Sports Marketing Manager - Running is still open at Salomon. This is a dream job of the week if there ever was one, we can’t wait to see who lands this role!
Show Notes
BPC: Brand, Product, Content
BPC is our weekly collection of exciting brands, products we use, and content that we love. This week focuses on two brands that are out there doing incredible things!
Mel Strong + Cassie Abel Webinar:
Thank You
This week was a deeper dive into a topic from TrailCon, and next week’s podcast is going to follow a similar theme - except we’re digging into the athlete panel that Aaron hosted. We’ve been wanting to have a discussion on the podcast about athletes in the era of social media, and Amie Engerbretson totally delivered. Stay tuned!