The Story of Terignōta
Possibly the most requested conversation in the history of Second Nature?
Starting Line
We hit the ground running this week (literally) and checked in with Terignōta founder, Alex King. We went deep on starting a business and keeping everything — including price point — sustainable for the long haul.
The Story of Terignōta
Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta.
Job of the Week
👀 Rapha is hiring a Creative Director, Brand - this feels like a big one!
👉 Strava is looking for a Brand Manager, Global Social.
🚀 RXR Sports is hiring a Junior Business Development Manager - learn from the best in the business and work with the most iconic athletes in the outdoor industry.
Check out the Second Nature Slack Channel for more job postings and actual connections to the people hiring for roles just like these.
Article of the Week
Patrick Crawford comes through with another incredibly insightful article about the state of media. We’ve been paying close attention to the moves on Substack, and this article fully details the direction things are heading.
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment, where we share new brands, products we love, or content that we’re excited about.
💰 Gates $100k Prize: Gates is offering €100,000 to the first elite racer, male or female, to win a UCI Mountain Bike Downhill event on a Gates belt-driven bike.
🏄♂️ Andy Irons Film: Dylan shared this gritty documentary detailing the life of iconic surfer, Andy Irons.
🚀 HY.Q: Some of Aaron’s Red Bull colleagues just recently launched this brand, and we had a chance to test it out. They’re off to a solid start with their take on a “Sweat Replacement Blend,” and some of the best packaging we’ve seen from a beverage brand in a while.
Thank You
Is anyone else counting the days until TrailCon? We are so excited to see everyone there, and if you can’t make it - stay tuned for a big recap on the podcast in a few weeks. We’ve got some great conversations on deck for the June, and we can’t wait to share them with you. If you’re not already in the Slack channel with the rest of the Second Nature community, please click here to join us!