The Truth About Athlete Sponsorship
Behind the scenes with the agent that is redefining what it means to collaborate in trail running...
Starting Line
During this past year’s TrailCon event, we joined Kelly Newlon on a panel and knew that we needed a more in-depth discussion about her approach to athlete sponsorships. This is one of our favorite topics to discuss on the podcast, and Kelly shared some incredible insights during this conversation.
The Truth About Athlete Sponsorship
Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the moment, and this conversation with Kelly highlights the opportunities for both brands as well as athletes - in any sport.
Job Of The Week
👉 Wild Rye is hiring a Marketing Specialist in Sun Valley, Idaho!
🏔️ Deer Valley Resort is looking for a VP of Marketing.
🔥 Nike ACG has an Outwear Apparel Product Design role open.
You’re In Our Slack Channel, Right?
The Second Nature slack channel recently broke 1,000 members, but the link has been buried at the bottom of our show notes. If you’ve heard about it but haven’t joined in yet, here’s the link to get it done.
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment, where we share brands we’ve discovered, products we’re using and content that we love.
📕 Unreasonable Hospitality (Book): This book isn’t just about hospitality or culinary stuff, it’s a complete mindset that is applicable to just about anything. Kelly recommended it on the podcast, and we were quick to read it immediately afterwards - can confirm, this is a MUST read.
🎥 Dirt Dispatch: Christopher Blevins, the reigning MTB World Cup champion for Men’s Elite XC racing, has coordinated a group of media to deliver something new and different to the world of mountain biking. Dirt Dispatch is something special, and yet another new approach to athlete-driven media from a top tier athlete.
Thank You
We have a mountain of podcasts on the way - founders, leaders, and plenty more insights to help you navigate the B2B world of the outdoor industry. Stay tuned for next week’s pod, it’s a good one!