Unlocking YES with Chelsea Sodaro
How a World Champion is sharing everything she knows about high performance, life and plenty more...
Starting Line
We’ve been wanting to have Chelsea Sodaro on the podcast for ages, and with her most recent announcement, it was the perfect time to sit down and have a chat with her. A big thank you to Chelsea for her honesty and transparency around the highs and lows of her career - we hope you love this conversation as much as we did!
Unlocking YES With Chelsea Sodaro
Chelsea Sodaro broke into the mainstream when she won the Ironman World Championship in 2022, but it's fair to say her accomplishments outside of that race have been just as impressive. She has created space for conversations around mental health in sports, parenting, and so much more. Her approach is best summed up by the mantra she has written on her bike: "YES YES YES". Chelsea continues to inspire by creating a new event called Unlocking Yes, and in this podcast, we dive deep into the details of her inaugural event.
Job Of The Week
🏔️ The North Face is looking for a Senior Brand Marketing Manager (Americas).
👀 Yakima is hiring a Marketing Coordinator out of their Portland office, which will include running their Social Media profiles.
👉 Giro has a Sports Marketing Specialist role open - check it out here!
A big thank you to everyone who shared these roles in the Second Nature Slack Channel this week. If you’re not already in there to connect with the rest of the outdoor industry, now is a good time to do so!
Article Of The Week
“They’ve created a movement, a culture, it’s almost a church in Italian cycling.”
Friend-of-the-pod Joe Laverick uncovered an Italian cycling team built different (better?) on the foundation of a giant fanbase. Check it out:
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment where we share our favorite brands, products we’re using, or content we love. This week, both Chelsea and Aaron shared products from two brands that have been supporting them throughout the season:
🏃♂️ On Running: On continues to develop and deliver groundbreaking footwear, and Chelsea Sodaro has been working closely with them to continue that process in preparation for her biggest race of the year.
🚵 Marin Gestalt XR: The “gravel bike for mountain bikers” has been Aaron’s newest love on two wheels. It’s the perfect bike to test the waters with gravel riding/racing, with some features (low standover, slacker head angle, etc) to make it a bit more comfortable for mountain bikers.
Thank You
No matter which sport you love in the outdoor industry, one thing that connects us all is travel. Whether it’s race-specific, work-specific, or just for fun - we’ve all been travelers. We hope you enjoyed today’s podcast and can’t wait to share next week’s conversation with you - it’s all about traveling and the industry around it.
All in for the female athletes summit ideas! Personally would like more on the medical support system in the current health care system! Finding specific doc treating different part of my post trauma fractures took me soo much time and energy. Mental physically and financially