What Happens Next?
Plus: Strava's Year In Sport, as told to us by their Chief Business Officer.
Starting Line
I guess we’re only speaking with companies that start with the letter “S” this week? Our podcast with Speedland was incredibly overdue. Honestly, it was perfect timing to catch up with them as they transition from “start-up” to “challenger” as they establish the next phase of business. Today’s podcast with Strava was another discussion that has long been in the works, and we’re excited for you to hear what their Chief Business Officer, Zip Allen, had to say.
Speedland: What Happens Next?
Kevin Fallon and Dave Dombrow talk about the evolution of Speedland from the early days of starting up until now. They've passed through multiple inflection points on their journey to establish the brand, and this discussion digs into the topics of focus and discipline as they build both the brand and the business.
Strava’s Year In Sport: Zip Allen
Chief Business Officer of Strava, Zip Allen, joins the podcast to talk about Strava's Year In Sport, how Strava approaches product design, and the future of the platform. We dive into the unique partnership approach that Strava pursues and how Zip's past work is informing the future of Strava.
Article Of The Week
Frequent contributor to Second Nature, Steve Holmberg, wrote this article about Athlete Brands. We’re definitely going to talk about this topic on an upcoming podcast with Steve, as the implications for both existing brands and athletes will be measurable. The additional question to be asked: will more brands recognize this trend and capitalize on it with a meaningful athlete partnership that goes well beyond traditional sponsorship? Look no further than our Job Of The Week..
Job Of The Week
Huge role opening up at NNormal: They are hiring a Commercial Director, who will report directly to the CEO. Lead the brand's strategic growth from a small trail running niche to a well-established midsize global outdoor brand!
Show Notes
Thank You
Thank you for supporting Second Nature this week, we hope you enjoyed both podcast discussions. Please join us in Slack if you haven’t already - and stay tuned for next week’s podcast - we’ve got even more exciting ones on the way.
I appreciated Zip directly addressing the recent API debacle.