What Is A Content Residency?
And everything that goes into putting a content residency together...from scratch.
Starting Line
This week’s podcast topic has piqued the curiosity of more than a few friends - and after hearing about the concept, we needed to hear more about it. Taking inspiration from some individual brand approaches at major sporting events, Michelle Bates created a multiple-brand collaboration that opened some new approaches to content development.
Community Spotlight
Our love of printed magazines is well-documented, and our friend Abe Alkhamees from the Second Nature community is launching a new one. The Paperclip.cc issue one features 148 pages of incredible storytelling from around the world, including an article from Aaron’s trip to China. Pre-Orders are now open, until November 14th.
What Is A Content Residency?
Michelle Bates organized and executed a “content residency” in New Zealand, and it instantly caught our attention. Collaboration between multiple brands, athletes and creators, all in one of the most epic outdoor playgrounds on this planet. We had to know more about how this came together - and more importantly - where it’s going.
Job Of The Week
👀 Janji is looking for a Head of Operations in their Somerville, MA location.
👉 Kåduka is building a next level trail running platform and looking for a Founding Full Stack Dev who can work remotely.
Article Of The Week
Outdoor Media Summit brought hundreds of people together in Durango this past week, and before we even had a chance to shake off our jetlag, Jonathan Levitt had an article written about it! This is a great breakdown of the entire event, including all the top takeaways from some incredible sessions (and one fancy award that they handed out).
Show Notes
BPC - Brand, Product, Content
BPC - Brand, Product, Content - is our closing segment of the podcast, where we share the brands we’ve discovered, products we’re using, and content that we love.
📕 Women Who Run With Wolves: Michelle shared this book, a New York Times best-selling book that the Washington Post called “a deeply spiritual book that honors what is tough, smart and untamed in women.”
🔥 Billy Oppenheimer Newsletter: Aaron’s favorite weekly newsletter (thank you Christian Rawles!). Billy is the research assistant for Ryan Holiday and Rick Rubin.
🎙️ Dialectic Podcast: Billy Oppenheimer speaks! Put a voice to the writing from those weekly newsletters with this podcast.
Thank You
From here on out, we’re officially an “award-winning” podcast! We were honored by the judge’s choice at Outdoor Media Summit this past week, and we truly appreciate all of the support and encouragement from everyone to get to this point with the podcast.
If you haven’t already, now would be a great time to open up your podcast player and leave us a quick rating and/or review. It makes a huge impact on our podcast (and we love to hear your feedback).
Thank you again for all the support - and stay tuned for next week’s podcast. We’ll be digging into all of the social media production strategies that made Red Bull successful. It’s a good one!
Loved this one!