What We Can Learn From “lowercase b” Brands
And the story of writing Not A Playbook with the founder of WeTransfer.
Starting Line
This week we finally get to share a conversation with our friend Dre. We have referenced him in so many podcasts at this point that his appearance feels incredibly overdue. In life, you always have that one friend who is constantly uncovering cool and inspiring stuff, and that’s why we love Dre. He’s a constant source of inspiration and always bringing us something that completely melts our brains. We hope you enjoy this week’s episode!
What We Can Learn From “lowercase b” Brands
Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook".
Not A Playbook: Audio Edition
If you want to check out the enhanced audio edition of Not A Playbook, there is a version on Spotify that includes conversations between Dre and others from the book, in addition to the text. It’s a great way to get even more context around their thesis.
Article Of The Week
Although we’ve shared articles from our friend Dre in the past, it seems extra fitting to share his latest this week, since he’s also on the podcast today. In this article, he dives deeper into the “lowercase b brands” concept.
Job Of The Week
🚀 Training Peaks Global Partnership Manager: Paraphrasing what our friends from Training Peaks posted in the Second Nature Slack channel…this sounds like a good one: Travel globally. Interact with professional athletes, coaches, brand executives, and startup founders. Be responsible for strategies, tactics, and activations, and accountable growing brands in partnership with others around the world.
👉 Grüns Partnership Manager: This is a remote role, and you’ll be working to identify, collaborate and execute with brand partners. Also, these gummies are super tasty.
🙌 Title Nine: Four new roles are open at this exciting brand - Copywriter, Community & Culture Specialist, Digital Designer and Inventory Planner.
If you’re in our Slack Community, jobs like these are frequently posted in our channel. There are a million reasons to join the Slack besides getting (or posting) a job, too!
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment, where we share new brands, products we love, or content that we’re excited about.
🌎 A Time Of Gifts (Book): Dre has always been a great at uncovering new sources of inspiration, and his BPC definitely did not disappoint! The author of this book walked from London to Constantinople and shared lessons, insights and the journey. This is acclaimed as one of “the best works of travel literature of all time” and we can’t wait to check it out.
🍎 Creative Selection (Book): This book was originally recommended by the host of the podcast Founders, the author was the original designer of the iPhone interface as well as the Safari web browser. The book talks about the creative process and working with Steve Jobs to bring ideas to life.
Thank You
Thanks so much for being a part of the Second Nature community - we’re glad that you’re here and we hope you enjoyed this week’s conversation as much as we did. We’ve got some exciting conversations on the way, including one of the most requested guests of all time. Stay tuned!