Where We've Been And Where We're Going
It's been a busy year...hard to believe it's coming to an end.
Starting Line
This year has been jammed with all sorts of highlights, events, travel, and even an award for our podcast. Dylan and Aaron finally got a chance to catch up in real life - and recorded it. Here’s where we’ve been - and where we’re going.
Where We’ve Been And Where We’re Going
It’s been a while since we’ve been in the same place, and over the past 130+ podcasts, we’ve only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what’s in store for the year ahead.
Job(s) Of The Week
👉 Nike has an open role: Partner Marketing Lead, APLA Retail Marketing.
👟 Under Armour is looking for a Social Media Strategy Lead for the Run category.
🏃 Hoka is hiring a Senior Director, Global Brand and Product Marketing.
🏔️ Janji is looking for a Head Of Operations.
⏰ Laurel has an opening for a Director of Operations.
You’re In Our Slack Channel, Right?
The Second Nature slack channel just broke 1,000 members, but the link has been buried at the bottom of our show notes. If you’ve heard about it but haven’t joined in yet, here’s the link to get it done.
Show Notes
BPC - Brand, Product, Content
BPC is our closing segment, where we share brands we’ve discovered, products we’re using and content that we love.
🔥 Osprey x Houdini: Two incredible brands coming together to create an all-star product collab. Bonus shoutout to our friends at Osprey for including a BPC section in their weekly marketing meeting!
🎯 Netflix into podcasts: Dylan called this one a while ago - Netflix is diving into podcasts. Your favorite podcasters are still waiting on the phone call, but we’re patient.
🏆 Hard MTB League: Braydon Bringhurst is one of the most stylish and well-rounded mountain bikers on the planet, and his new Hard MTB League is drawing well-deserved praise. Watch this space!
Thank You
Next week, we’re diving in deep with the VP of Marketing and Head of Broadcast Production at The Snow League. Shaun White’s athlete-driven global event series is likely one of the most successful launches of this most recent wave, and we get all the details.
Happy to see the Braydon/Hard MTB shoutout. I watched the first test event in person and it's already blowing away the majority of running events I've been to. Was sitting there thinking that Braydon has to come on 2nd Nature, he's had such a unique career in the sport.